The British Sandwich Association

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Last updateTue, 19 Jun 2018 9am

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National Advertising Campaign

As part of our preparations for British Sandwich Week 2018, the BSA can reveal a major initiative - a special sandwich supplement in a national newspaper. Here's BSA PR, Sam Day with more.

Hello Fellow Sandwich Lover, 

I am delighted to be letting you know that as part of British Sandwich Week we will be working with Lyonsdown media to bring out a special sandwich supplement in the full run of The Guardian newspaper in May. 

The report will be a celebration of the time-honoured tradition that is the Great British Sandwich and will coincide with a poster campaign across Network Rail for the Week. 

In terms of content, it will take readers on an offbeat and educational journey through the history of one of the UK’s finest contributions to the world. The simple sandwich has survived centuries of cultural and gastronomic evolution and remains at the very epicentre of our culinary and working lives.   Indeed, the sandwich is arguably more relevant to the fast pace of today’s lifestyles than it has ever been.

Features will include how the sandwich has adapted to the modern world, the innovative skills of the industry and the contribution sandwiches make to UK productivity, plus many more to be confirmed. 

For our members this report represents a fantastic opportunity to promote your brand alongside this iconic British staple. What is even better news is that as part of our partnership we have negotiated a 25% discount for sponsorship opportunities for all of our members.

If you are interested in learning more about this opportunity please contact Bradley Scheffer at This email address is being protected from spambots. You need JavaScript enabled to view it. or you can call him on 0208 349 6452.

For more about the BSA’s campaign and how you can get involved, do please give me a call on 01291 636349 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Kind Regards

Sam Day

BSA PR